PEORIA -- Public television station WTVP-TV, Channel 47, has survived a potential shutdown by renegotiating its mortgage, and has begun a 16-day on-air fund-raiser to solicit operational funds. It hopes to raise almost $150,000 by March 16.
The League of Women Voters participated as volunteers on March 3 to answer the phones as viewers called in with pledges. Answering the calls for three hours turned out to be interesting and fun.
I was one of eight LWV members taking calls that generated more than $6,400, good for a Monday night, station managers said.
The atmosphere was relaxed, and the callers were friendly and love the station and its programming. There was only one crank call, someone complaining about the station’s bad money management.
The program “Home in Ireland” featuring the singing of Daniel O’Donnell proved to be the best draw for pledges. I had never heard of him but he has a loyal base of fans who love his easy listening music.
Callers, including many who said they are retirees, commented that this type of pop music is all too rare today.
The second program, Great Performances featuring Martina McBride, Live in Concert at Moline, Il., drew fewer pledges. She’s a county-rock singer, young, beautiful, charged with high energy.
But either her fans have no money for public TV or they’re too busy with children or household chores to take time to pledge by calling.
People also can pledge by using the station’s website. The phone bank didn’t learn how many of her young fans took that route or how much was generated in pledges that way.
Station managers were friendly to us and helpful, as we had the unusual phone contact with the station’s viewers. We were asked to question them about how they watch the station, via cable, satellite, or over the air using an antenna. Most were cable viewers.
I worry about the over-the-air viewers, who eventually must buy converter boxes once the entire US TV system switches to digital.
The government is offering $40 coupons to buy the boxes which will cost more than $40. Those coupons are available on the station’s website, but most people I talked with don’t use computers. A toll-free number is also out there somewhere.
Station officials on Monday said all public TV stations have converted to digital but some commercial stations have not yet done so, and the deadline for conversion, about a year from now, may be extended.
Meanwhile the expense of conversion, which contributed to WTVP’s financial troubles, has driven some public television stations elsewhere out of business, they said, or threatens to do so.
Alas some have been sold to religious broadcasters.
Superstition TV? We don’t need any more of that. Science, music, the arts, non-tabloid political shows -- the public TV mix -- offer much more for the human spirit.
-- Elaine Hopkins